DASKALAKIS ATHLETIC CENTER
Drexel University partnered with Marketechs to bring impactful visuals and displays to their newly renovated Daskalakis Athletic Center. From the early stages of the design process, Marketechs worked closely with the Drexel team to create a branding package that not only complimented the building architecture, but strengthened the visual impact of the arena and surrounding areas.
The project scope combined large format graphics, dimensional lettering in various materials, backlit and halo lit elements, as well as custom wall finishes. In the end, the package conveyed the athletic success of the Drexel Dragons while giving a consistent look and feel throughout the entire facility.